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Salesforce Certified Data 360 Consultant (Data-Con-101) Syllabus

Solution Positioning

Explaining Data 360 terminology, business value, AI role, use cases and data ethics.

14%
Weight
8
Questions
14
Marks

Terminology and Business Value

  • Key Data 360 terminology
  • Unified customer profiles
  • Business value of Data 360
  • Initial use cases

AI and Data Ethics

  • Data 360 as foundation for predictive AI
  • Grounding generative AI with Data 360
  • Data ethics principles
  • Data governance and consent

Data 360 Setup and Administration

Configuring permissions, governance settings, lifecycle tooling and troubleshooting.

13%
Weight
8
Questions
13
Marks

Permissions and Settings

  • Data 360 permission sets
  • Organization-wide settings
  • Data spaces
  • Applying governance requirements to configuration

Lifecycle and Troubleshooting

  • Data kits and packaging
  • Sandbox and development lifecycle tooling
  • Diagnosing ingestion and processing issues
  • Monitoring with data stream status and logs

Data Source Connection and Ingestion

Bringing data in from varied sources, transforming it and using Zero Copy collaboration.

18%
Weight
11
Questions
18
Marks

Ingestion

  • Salesforce CRM connector
  • Cloud storage and Ingestion API connectors
  • Streaming vs. batch data streams
  • Data stream categories (profile, engagement, other)

Transformation and Collaboration

  • Batch and streaming data transforms
  • Formula fields on data streams
  • Zero Copy data federation
  • Data sharing with external platforms

Harmonization and Unification

Modeling data and unifying records into profiles through identity resolution.

17%
Weight
10
Questions
17
Marks

Data Modeling

  • Data lake objects and data model objects
  • Customer 360 Data Model
  • Mapping fields to DMOs
  • Relationships between DMOs

Unification

  • Identity resolution rulesets
  • Match rules (exact, fuzzy, normalized)
  • Reconciliation rules
  • Unified individual profiles
  • Supported unification use cases

Data Enhancements, Sharing, and Analysis

Building insights, sharing Data 360 data and applying analytics and AI tooling.

18%
Weight
11
Questions
18
Marks

Insights

  • Calculated insights
  • Streaming insights
  • Data graphs
  • Enriching CRM records with Data 360 data

Sharing and Analytics

  • Referencing Data 360 data from other systems
  • Data 360 reports and dashboards
  • Tableau and analytics integration
  • Predictive and generative AI tools on Data 360 data

Data Activations and Utilization

Building segments, publishing activations and acting on data in flows.

20%
Weight
12
Questions
20
Marks

Segmentation

  • Segmentation concepts and use cases
  • Segment builder and filters
  • Publish schedules and segment refresh
  • Managing segment membership

Activation and Action

  • Activation targets
  • Publishing activations
  • Data actions and data action targets
  • Using Data 360 in Salesforce Flow
  • Data-triggered flows

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Smart Flash Cards

AI-generated flash cards that adapt to your learning progress

  • Spaced repetition system
  • Progress tracking

Timed Exams

Simulate real exam conditions with timed practice tests

  • Exam-like environment
  • Time management skills

Practice Tests

Comprehensive question bank with detailed explanations

  • Latest exam patterns
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Visual learning tools to connect and remember concepts

  • Interactive diagrams
  • Topic relationships

Track Your Progress

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  • Topic-wise performance analysis
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Learning Progress

Solution Positioning 85%
Data 360 Setup and Administration 92%

Practice Test Scores

95%
Latest Score
Above passing threshold

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