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Salesforce Certified AI Associate Syllabus

AI Fundamentals

Basic AI principles and the types of AI used within Salesforce.

17%
Weight
7
Questions
17
Marks

AI Principles and Applications

  • What artificial intelligence is
  • Machine learning basics
  • Natural language processing
  • AI applications in Salesforce

Types of AI

  • Predictive AI
  • Generative AI and large language models
  • Rules-based automation vs. AI
  • Capabilities and limitations of each AI type

AI Capabilities in CRM

AI features in Salesforce CRM and the business benefits they deliver.

8%
Weight
3
Questions
8
Marks

CRM AI Features

  • Einstein predictive features
  • Generative AI features in Sales and Service
  • Prompt-based assistants and copilots
  • AI in marketing and commerce

Benefits of AI for CRM

  • Productivity gains
  • Personalization
  • Forecasting and lead scoring
  • Customer service automation

Ethical Considerations of AI

Ethical challenges of AI and applying Salesforce's trusted AI principles.

39%
Weight
16
Questions
39
Marks

Ethical Challenges of AI

  • Human and data bias in machine learning
  • Lack of transparency and explainability
  • Privacy and consent
  • Societal impact of AI

Salesforce Trusted AI Principles

  • Responsible, accountable and transparent AI
  • Empowering and inclusive AI
  • Einstein Trust Layer protections
  • Applying trusted AI principles to scenarios

Mitigating Risk

  • Bias detection and mitigation
  • Human oversight
  • Data masking and zero data retention
  • Toxicity detection

Data for AI

Why data quality matters for AI and the elements that make up data quality.

36%
Weight
14
Questions
36
Marks

Importance of Data Quality

  • Garbage in, garbage out
  • Impact of poor data on predictions
  • Data preparation for AI
  • Data governance

Elements of Data Quality

  • Accuracy
  • Completeness
  • Consistency
  • Timeliness and relevance
  • Duplicate management

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  • Latest exam patterns
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  • Interactive diagrams
  • Topic relationships

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Learning Progress

AI Fundamentals 85%
AI Capabilities in CRM 92%

Practice Test Scores

95%
Latest Score
Above passing threshold

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