Job Description:

Job Description – Digital Marketing Specialist

Since our inception in 2018, Edureify has been one of the fastest growing Edtech organization. We are on a mission to bridge the skill gap between the emerging student fraternity and the ever-changing Industry demands. 

The specialist will be responsible for developing and implementing an innovative digital and social media strategy for our organization in order to increase our online presence and strengthen our brand.

Role:

· Track trends and perform competitive analysis whilst monitoring best practices in the market

· Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption

· Plan and execute, within budget, events, promotions and campaigns

· Monitor marketing campaigns across all digital mediums and iteratively improve them by focusing on customer behaviour, usage patterns, spends and other data driven insights

· Ensure strong brand building through social networks with relatable campaigns, address feedback, and establish an overall connection with users

· Handle day-to-day communications in both directions on platforms such as LinkedIn, Facebook, Twitter, Instagram, YouTube etc.

· Track, analyze and report on performance on social media platforms

· Collaborate with internal stakeholders to ensure brand consistency

Pre-Requisites

· Bachelor’s degree in any field with a 2+ years’ experience as a Social Media/ Brand Marketing/ Digital Marketing Specialist

· Excellent verbal and written skills with fluency in Hindi & English

· Should have experience with digital marketing tools, techniques, trends & hacks

· Excellent knowledge of Facebook, LinkedIn, Instagram, and other platforms

· Should be a creative thinker with a strong knack for developing engaging content

· Knowledge about EdTech industry will be an added advantage

Location: Noida

Job Overview: