Job Description:

About BootSelf:

BootSelf is an AI-powered coding app focused on making tech skills accessible and engaging. As we grow, we're looking for a Digital Marketing Manager to lead our digital strategy and drive growth in both India and the US.

Key Responsibilities:

• SEO & Content Optimization: Increase organic traffic and brand visibility through SEO and content marketing.
• Campaign Management: Develop and manage paid campaigns across Google, Facebook, and other platforms to optimize acquisition.
• Performance Analysis: Track and analyze campaign performance, working with tools like Google Analytics and Mixpanel to improve CAC and conversion rates.
• Collaborative Strategy Development: Work closely with product and growth teams to ensure a consistent, data-driven approach to brand building.

Qualifications:

• Experience: 5+ years in digital marketing with expertise in SEO, paid media, and content strategies.
• Technical Skills: Proficiency in Google Analytics, and Mixpanel, and experience in CRO.
• Strong Analytical Skills: Ability to use data to make decisions and optimize campaign performance.
• Market Knowledge: Understanding digital marketing landscapes in both India and the US is a plus.

Why BootSelf?

Join a fast-growing edtech startup that is redefining how people learn to code with the help of AI!

Job Overview: